Oooooops I answered the text embedding in
the other thread, and didn't see this one
Julie added some FX to the text here after she was done embedding it. She made a selection around the text itself and applied a few photo masks to it.
As the background is black, the FX will only apply to the text, and not the entire area of your selection - just a tip
Give it a go, I know you can do it too
